Christopher Saunders

In the wake of Tuesday’s tragedies, Internet and technology public relations firms around the country are asking their clients to hold off on debuting campaigns and releasing news during the week, and are reconsidering their plans for the near future. At the very least, companies say that holding off makes good business sense, said Jon […]

Several e-mail marketers are putting aside their differences to boost the relief effort. The firms, which of course normally compete for business, say they are working to put together lists to be donated to relief efforts — in an effort to facilitate and consolidate lines of communication in the aftermath of Tuesday’s horrific events. As […]

Incentive marketer Netcentives continued its efforts at restructuring Thursday, laying off 28 percent of its 180-person workforce. Although the firm wasn’t specific about what positions would be cut, it said the jobs affected were not in the San Francisco-based company’s e-mail marketing group. That group was put on the block earlier this year. U.S. Bancorp […]

After selling its AdKnowledge service to Bluestreak, Engage said that it would pull the plug on its ad network and other remaining media operations, enabling the company to focus on creating software products for marketing. “With today’s announcement, we have completed our exit from the advertising network business and are now focused solely on the […]

Newport, R.I.-based online ad technology firm Bluestreak continues its efforts to expand its ad services, purchasing ad network Engage’s ad management and optimization service, AdKnowledge, even as that company is retreating from the sector. Financial terms of the purchase weren’t disclosed, but it covers AdKnowledge’s intellectual property and customer lists. Bluestreak said the purchase would […]

If the past several months are any indication, the Web advertising sector has blazed the path for much of the economy’s slowing — and that trend could continue and hasten, should some market-watchers be correct in their expectations for the eventual economic impact of Tuesday’s terrorist attacks. “While not having a direct … immediate impact […]

As the country begins the long process of rebuilding and searching for answers after Tuesday’s catastrophic events, several online marketers and e-tailers are putting normal business on hiatus to show their support for relief efforts. Amazon.com, for instance, placed a single graphic asking people to contribute to the Red Cross on its front page, which […]

While recent reports suggest that there’s cause for optimism over online media spending this year, new figures from Competitive Media Reporting find a sharp decline in Internet spending from year-ago levels — casting doubt on any near-term recovery. According to the New York-based company’s CMRi Internet group, Web ad spending for the first half of […]

Pasadena, Calif.-based GoTo.com will henceforth be known as Overture Services, through a rebranding effort aimed at better communicating the company’s pay-for-performance search engine services, and helping it distinguish itself from other similarly-named players. As first reported by la.internet.com, beginning Oct. 8, GoTo will officially become Overture, with a new ticker symbol, OVER, and new Web […]

New studies released Monday suggest that Web publishers hoping to make their sites more attractive to consumers might want to rethink using bandwidth-intensive rich media features. According to a survey conducted by New York-based Jupiter Media Metrix, 40 percent of Web surfers indicated a preference for getting information from sites that are fast-loading and customizable, […]

Despite their growing use of e-mail marketing, large businesses are facing serious problems that stand to drastically undermine the industry’s long-term effectiveness, according to a new study conducted by IMT Strategies and sponsored by the Direct Marketing Association and the DMA’s subsidiary, the Association for Interactive Media. As a result, even though permission e-mail seems […]

Rich media software firm Sonic Foundry plans to offer clients an end-to-end video and audio production and management solution through its proposed purchase of privately held MediaSite. Under the terms of the acquisition, MediaSite will receive 3,420,000 shares of Madison, Wis.-based Sonic Foundry’s stock, worth about $5.6 million at press time. Sonic Foundry said it […]