Christopher Saunders

Web research firm Jupiter Media Metrix will launch the new version of its AdRelevance online advertising metrics tool on Friday, enhancing user interface and increasing tracking powers. Version 3.0 of the new product incorporates not just look-and-feel updates — which spokespeople said would make the tool easier to use — but also addresses several conspicuous […]

Just a week after inking an important promotional deal with Sony Corp. of America, Web portal Yahoo! is parting with another of its top marketing executives. Spokespeople said the resignation of vice president of worldwide marketing Karen Edwards has nothing to do with March’s announced retirement of chief sales and marketing officer Anil Singh. In […]

Ad network and technology player Real Media is teaming up with fellow Alley marketing player Solbright to boost its offerings to publishers. Through the partnership, the terms of which were not disclosed, Real Media will resell Solbright’s AdSuite ASP services to customers of its Open AdStream Web ad server. The service — which includes the […]

Online ad network and technology player Engage warned investors Wednesday that its parent, Internet holding company CMGI, is not renewing its $50 million loan. The news means that the cash-strapped Andover, Mass.-based firm is forced to undertake more cost-cutting, and is “aggressively considering a range of strategic alternatives,” said Engage president and chief executive Tony […]

More of the country’s biggest companies are advertising online — but their media buys aren’t keeping pace with the rest of the market, according to Jupiter Media Metrix. According to a new study by the New York-based research firm, 81 of the current Fortune 100 companies are advertising online this year — up 21 percent […]

Ad agency holding company Bcom3 continued the industry-wide trend of consolidating by bringing together two of its largest interactive shops, Giant Step and Novo. “The merger allows Bcom3 to strategically consolidate two of its major online firms in the U.S. and maximize the value that it brings clients as technology-enabled marketing evolves,” said Bcom3 spokesman […]

NEW YORK — DoubleClick chief executive Kevin Ryan took center stage Wednesday morning to defend his flagging industry. Speaking at Jupiter Media Metrix’s sixth annual Online Advertising Forum, Ryan’s speech — entitled “What’s Working Best in Online Advertising Today” — aimed to inject a shot of optimism into what’s admittedly a dismal current state of […]

Software giant Adobe is considering some big changes in its domestic advertising, announcing a search for a new U.S. advertising agency to handle its $20 million account. The effort comes as Adobe is attempting to rebrand itself around what it terms “network publishing” — a concept of printing and sharing documents that sees content created […]

Software firm NeoPlanet — best known for its alternative Web browser — this week unveiled a new suite of marketing products and a deal with PC maker Compaq to roll out some of those offerings. The Tempe, Az.-based company’s new Viassary suite is aimed at marketers and CRM administrators. The programs, which run on consumers’ […]

Viacom’s MTVi Group will be rolling out a special online promotion for Johnson & Johnson, aiming to market the consumer packaged goods giant’s health and beauty products to girls. The deal, of which financial terms were not announced, will see the New York-based online media company rolling out teen-focused MTVGirl.com. Amid content on pop culture, […]

Publishers are missing the opportunity to sell advertisers on high-margin “premium” inventory, according to research firm Jupiter Media Metrix. According to analysts at the New York-based company, more than 64 percent of online advertising buyers will pay more money for placements they perceive as premium — high-visibility, large-size, and often exclusive. The idea is that […]

In an effort to digest the product lineup of a recent acquisition, infrastructure analytics firm NetIQ is making product line and branding tweaks to onetime competitor WebTrends. The effort comes about following the closure of January’s $925.6 million stock purchase of Portland, Ore.-based WebTrends. Through the changes, San Jose, Calif.-based NetIQ is keeping the well-known […]