Christopher Saunders

Clothing manufacturer VF Jeanswear will try and get more men into denim, through an advertising effort that will reach out to middle-American families on AOL Time Warner properties. The Greensboro, N.C.-based company, a unit of apparel giant VF Corp., aims to boost the appeal of its Wrangler Hero jeans by celebrating American families and capitalizing […]

Online incentive marketer CoolSavings could see up to $15 million in new capital, through a deal with media firm Landmark Communications that will involve chief executive Stephen Golden leaving the firm’s management. Through the deal, the cash-strapped Chicago-based firm will receive a loan of $5 million from Norfolk, Va.-based Landmark, an owner of several regional […]

Former Real Media chairman and chief executive Dave Morgan is back in the saddle again with a new firm and a new idea that aims to aid Web publishers in better monetizing site traffic. Morgan’s new Alley-based venture True Audience publishes “audience management” software that tracks publisher’s regular visitors and site members — culling data […]

Universal Pictures is seeking to promote the upcoming release of “American Pie 2” by throwing serious dollars into a niche campaign, using online cartoons and games to build buzz. Through a deal with San Francisco-based online cartoon firm Mondo Media — which creates and hosts episodic online shorts like as “Thugs on Film,” “Gary the […]

Just weeks after Microsoft ceded its turf on users’ desktops, AOL Time Warner is angling to move in. AOL’s America Online unit is aiming to strike marketing agreements with PC manufacturers, and sources say Compaq Computer Corp., the world’s second-largest desktop computer maker, is among them. What AOL is looking to do is get America […]

Months after broadband firm Winstar Communications declared bankruptcy, its ad representation unit Winstar Interactive Media has a found buyer in Interep, a major player from the traditional side of media sales. Once the acquisition closes next month, the unit will become a subsidiary of the online division of Interep National Radio Sales, which operates sales […]

Internet backbone provider Qwest Communications will be accepting ads from across AOL Time Warner’s media properties, in return for providing high-speed access for AOL users. Through the deal, Denver-based Qwest will provide DSL and dial-up access to subscribers to AOL’s Dulles, Va.-based America Online service. The online service will purchase DSL lines, network transport, and […]

Online Ad Players Post Promising Results As the latest group of online advertising companies made their numbers known on Thursday, ValueClick, L90, LookSmart and Sapient all met or exceeded Wall Street estimates. Westlake Village, Calif.-based ValueClick posted a pro forma loss of $529,000, or $0.01 per share, on $9.7 million in revenue. Los Angeles’ L90 […]

Few who have seen X10’s nearly omnipresent pop-under ad question that the technique can build awareness — but a new study by Jupiter Media Metrix suggests that pop-unders do so at the expense of brand image. Lately, the online ad community is doing a lot of thinking about the branding effects of online advertising. Leaders […]

Pay-for-placement search engine firm GoTo.com had some good news for investors Wednesday: it’s become one of the few dot-coms this year to post a breakeven quarter on a before-charges basis. The Pasadena, Calif.-based firm, which syndicates its paid-placement search listings to portals and other search engines, said that revenue grew 20 percent from last quarter, […]

New York-based interactive shop Agency.com and Sun Microsystems are teaming up to show off wireless and iTV applications, through a partnership in Europe. The two partners are developing a proof-of-concept demonstration centered around emerging media. Located at Agency.com’s development office in Copenhagen, Denmark, the so-called “Convergence Center” will aim to promote wireless and iTV to […]

Spanish- and Portuguese-language portal StarMedia Network is looking to broaden its content base through a distribution deal with Madrid, Spain’s eresMas. Through the agreement, eresMas — a Spanish Web media company and a unit of regional telco Auna — will provide content to New York-based StarMedia, which focuses on the U.S. and Latin American markets. […]