Christopher Saunders

In the wake of a major competitor's collapse, ad network and technology firm L90 is aiming to snap up clients through a new advertising campaign and sales

Microsoft said this week that it is shutting down its ListBot service, dropping the free e-mail newsletter distribution service in favor of its for-fee

E-mail marketing has seen explosive growth during the past year -- and doesn't show any signs of abating, according to analysts at Aberdeen Group. Indeed,

It's true, at least according to research group IDC: most U.S. companies are using online marketing. According to the Framingham, Mass.-based firm --

Affiliate marketer Commission Junction is changing several of its pricing policies and abandoning the pay-per-click model in a bid to reach profitability

Frozen desserts retailer Häagen-Dazs Shoppe Co. is looking to build up excitement around its newest dessert with an online contest and promotion.

Rich media e-mail marketer Dynamics Direct is looking to home in on lucrative revenues from film studios and music labels, striking an agreement with an

oplayo Lands Exile on Seventh Helsinki, Finland-based streaming video firm oplayo has a new distribution channel, through an agreement with online ad

Rich media e-mail marketer MindArrow Systems looks to be back on track following a lengthy stock-sale debacle, closing an earlier acquisition and

Content delivery firm Loudeye is getting into the streaming media ad business, snapping up privately-owned technology player Addition Systems. Through the

Verizon Information Services -- the yellow-pages arm of the telecom giant -- is aiming to boost awareness for its on- and offline yellow pages,

Wireless marketing is poised to become "the next big thing" -- but only if the industry can surmount several pressing hurdles, according to a new study by