Christopher Saunders

Following months of discussion, AOL Time Warner's Time Inc. unit said Thursday that it would purchase ailing new economy business magazine Business 2.0

AOL Time Warner is throwing marketing muscle behind its partnership with American Airlines, launching a new promotion on Thursday for the pair's

Petroleum producer BP is extending its rebranding effort to the Web, courtesy of i-shop Scient, which Thursday concluded a six-month effort at assisting

Mobile Internet device manufacturer Research in Motion saw a steep drop in its stock price Wednesday, following an analyst's charge that the company was

It's too late for the likes of Pseudo, but streaming advertising is poised to see tremendous growth, according to a new study from DFC Intelligence. The

While current worries about the economy may have dampened growth predictions for 2001, the online ad and media industry's long-term prospects remain

NetValue and comScore Networks, two competitors in the online metrics arena, are betting that by teaming up, they can help each other expand while staving

The venerable Advertising Research Foundation will incorporate a newer, Web-focused industry association in an effort to stamp out some of the most

Modem Media President Takes Leave Norwalk, Conn.-based Modem Media's president and chief operating officer, Robert Allen, is taking a leave of absence

Online advertising optimizer Avenue A believes CPR can help resuscitate the Web ad industry. CPR as in cost-per-revenue, that is. The Seattle-based online

Online eyeballs are significantly more concentrated on the sites of a shrinking number of players, as advertising-related troubles knock out players and

Embattled tire maker Bridgestone/Firestone is looking to boost its image with female drivers through a new marketing effort on iVillage. New York-based