Christopher Saunders

IBM is following up on its product-specific "Codernauts" advertising campaign with an effort to showcase client solutions from across the IT giant's

Avenue A Slims Down Online marketing services and technology firm Avenue A has cut 75 employees, or 20 percent of its workforce from across the company, a

Time Warner Books is promoting its recently unveiled iPublish site to the wannabe Hemingway set, through a campaign of tongue-in-cheek online and print

In a bid to beef up its user retention and marketing technology, question-and-answer search engine Ask Jeeves laid out an undisclosed amount of cash for

Vodka giant Absolut is debuting a new interactive promotion this week, designed to boost its presence on the Web while extending the branding efforts

Online ad network DoubleClick is working to boost its profile in the world of streaming media ad insertion, striking a deal Monday with streaming media

Digital:Convergence, the Dallas company best known for its :CueCat print ad scanner, now aims to combine TV ads with Web marketing, debuting its :CueTV

MindArrow Buys E-Mail Transaction Firm Aliso Viejo, Calif.-based e-mail marketer MindArrow Systems aims to expand its product capabilities by integrating

Intel is looking to safeguard its position in the enterprise computing business with a new ad campaign, designed to highlight the chips' bottom-line

MarketWatch.com Taps NetCreations Double opt-in e-mail marketer NetCreations will handle work for CBS MarketWatch.com, through terms of a deal announced

Zentropy Partners is again shifting positions under the watchful eye of the Interpublic Group, as agency holding companies experiment with how best to

The slimming down continues at 24/7 Media, which Friday announced that it was selling Exactis, its e-mail delivery unit, to financial services and