Christopher Saunders

Magazine publisher Hachette Filipacci is preparing to launch a new title later this year, and it's tapping Alley-based teen site Alloy Online to build

Ad network B2BWorks joins the growing number of ad networks focusing their attention abroad, while the U.S. advertising market remains soft. This week,

Ad network L90 looks to be moving into offline direct marketing, following Tuesday's acquisition of Novus List Marketing for an undisclosed amount. As the

Web users are likely to purchase consumer packaged goods online, despite well-publicized horror stories from outfits like Webvan and Peapod.com --

AOL Time Warner's recent efforts at leveraging its new cross-media properties are paying off, says Merrill Lynch's Henry Blodget -- and that performance

Online ad network 24/7 Media reported its first quarter results Tuesday, posting a loss that beat Wall Street estimates but reiterating that the firm's

The consolidation in the i-shop space continued Monday, as ad giant Grey Global Group rolled its subsidiary Elemental Interactive into its New York-based

WebWasher Raises Funds for Ad Filtering Software WebWasher.com, a start-up that produces software that allows Web users to filter out advertisements, said

The largest wireless advertising group on Monday took tentative steps toward addressing problems of standardization and definitions in mobile media --

Consumers are more likely to purchase from a Web site that's customized to their individual needs, according to findings from a Cyber Dialogue study this

Web loyalty marketer MyPoints.com got another boost in its effort to extend its business offline on Thursday, inking an expanded agreement with MasterCard

Consumer packaged goods giant Unilever will promote its goods online in Latin America through a deal with portal Terra Lycos, continuing the string of