Christopher Saunders

"Clippy" is taking a little time off. The paperclip character, which since 1997 has been popping up to offer largely unneeded assistance to Microsoft

Mediaplex will have a new top executive on Monday, as the firm's co-founder vacates the spot in favor of an outside hire. That new hire, software

Rich media ad technology firm Bluestreak proposes to make it easier for advertisers to repurpose static Web ads into rich media, through a process it

Online portal Yahoo! continues to feel the burden of its dependence on advertising revenue, posting a slim pro-forma profit but announcing layoffs. The

The Internet Advertising Bureau will now become the Interactive Advertising Bureau, as part of a series of changes aimed at expanding its appeal to

Women.com continues its string of work for traditional advertisers, with the unveiling of a co-branded site for the Clorox Company on Tuesday. Together,

V2 Records aims to promote the new release of The Black Crowes online by giving away live music -- and protecting it using technology from digital rights

Online market information site Briefing.com aims to take advantage of bargain-basement prices by launching a multi-million dollar cross-media ad campaign.

It's old news that women outnumber men on the Web, but a new study by Millward Brown suggests that companies should tweak their Web advertising to address

Consumer and technology magazine publisher Ziff Davis Media made another successful grab for an executive out of DoubleClick's media business, snatching

As proponents of banner advertising try to cope with still-sluggish spending, search engine keyword ads gains another supporter. Emeryville, Calif.-based

NBC is looking to promote viewership of its Wednesday sitcom "Ed," as well as to drive traffic to the portal of its Internet subsidiary, through a contest