Michelle Megna

For the Palm Pre’s launch, it was the best of times, it was the worst of times. Now that the embattled handset maker’s do-or-die smartphone is on sale, analysts see a number of challenges ahead both for Palm and the rest of the smartphone market. While Palm (NASDAQ: PALM) may have wanted to have the […]

Digg joined the emerging trend of “social advertising” this week by announcing it will allow members to vote on its advertising, with the most popular ones getting increased exposure and costing less for the marketer. “Digg Ads will give you more control over which advertisements are displayed on Digg,” wrote a Digg staffer at the […]

As the sale date for the Palm Pre approaches, the smartphone received mostly positive — and in some cases glowing — reviews solidifying it as a viable iPhone challenger. Plus, beyond the feature comparison, competitively priced service plans from Sprint make the Pre a more affordable alternative to the iPhone. The sleek design and new […]

Next week Apple will have more on its mind than Palm Pre sales figures and managing the media frenzy over any pending announcements at the developer conference. The company must also decide whether to defend itself in court over a suit filed by Elan Mircroelectronics alleging that Apple (NASDAQ: AAPL) infringed on two patents used […]

As social networking use continues to increase at a staggering rate, is Facebook on the way to decreasing its reliance on ads as it attempts to achieve profitability? It appears that may be the case, if the social networking site can successfully employ a unified payment system for virtual goods used in games at the […]

In the amped-up Android rollout, T-Mobile and Acer both confirmed they will be introducing smartphones based on Google’s open-source mobile platform. T-Mobile is planning to offer the follow-up device to the T-Mobile G1 early this summer, but declined to offer any more details, while Acer announced a time-frame for its Android devices for Q3. Acer […]

Verizon Wireless will launch a carrier-branded mobile application store for developers based on Java ME at some point later this year, a Verizon spokesman has confirmed. The carrier is giving developers proprietary information to nurture app development, and is “hosting an apps developer conference July 28 in Silicon Valley to this end,” a Verizon Wireless […]

Developers of iPhone ads are getting some new toys to play with just in time for the update of the iPhone operating system. Mobile ad network firm AdMob is introducing a new set of iPhone ad formats for social networking, search and rich media to coincide with the upcoming release of the iPhone 3.0operating system. […]

Could webOS be the make-or-break Palm Pre’s secret weapon? CTOs with experience developing webOS smartphone apps think so, saying the mobile operating system’s familiar building blocks will create a new paradigm in mobile programming. The fate of the embattled handset maker relies on the success of the Palm Pre, which goes on sale Saturday. All […]

The Interactive Advertising Bureau (IAB) recently issued guidelines for social media advertising and standards for measuring the effectiveness of social ad campaigns to help marketers grappling with how to track such branding efforts. New guidelines come at a time when advertisers are trying to determine how to quantify their return on investment when trying to […]

Just when it seemed nothing could dampen the success of Amazon’s Kindle, Google today announced it’s entering the e-book market through a partner program that allows authors to sell digital versions of their books online. “We’ve consistently maintained that we’re committed to helping our partners find more ways to make their books accessible and available […]

Pictures of the new iPhone model appeared on a Chinese forum, and then vanished, but not before the pages were translated and posted online again. The model sports video capabilities, a nifty auto-focus feature and a compass. If reports are true, the next iPhone from Apple (NASDAQ: AAPL) will boast a 3.2-megapixel, auto-focus camera, MMS […]