Facebook CEO Mark Zuckerberg unveiled a trio of new features for the social networking site’s mobile platform, including something called Deals that will give local merchants and vendors the opportunity to immediately and directly market and advertise to mobile users.
As Enterprise Mobile Today reports, the new features should make life easier for mobile users who want to stay connected to their friends and coworkers via their smartphones.
Zuckerberg was quick to point out that Facebook’s more than 200 million users have downloaded his company’s mobile app for all different mobile OSs and devices, up from 65 million at this time last year.
Facebook today rolled out some intriguing new features for its mobile platform designed to make it easier for its 500 million-plus users to easily access information and share their experiences from their smartphones.
The announcements came during the company’s special mobile event presentation at its Palo Alto, Calif. headquarters. While there was considerable scuttlebutt and unsubstantiated rumors suggesting Facebook would be unveiling a new branded smartphone of its own, Zuckerberg was quick to set the record straight.
“Um, no,” he said to crowd, many of whom were expecting to hear about a new type of Facebook-branded smartphone or mobile device, adding that the company’s goal was to “make things social.”