Microsoft Releases Mobile Barcode Technology

Following a lengthy period of beta testing, Microsoft is released its “barcode on steroids” to the general public.

Dubbed “Tag,” the application enables users to hover their mobile devices over a barcode, whether on a physical product, a catalog page or anywhere else, and navigate to a Web page for more information. Enterprise Mobile Today has the details on the new free application from Microsoft.

A year and a half after it entered beta test, Microsoft’s color barcode system for mobile devices — simply dubbed “Tag” — officially hit “general availability” on Thursday.

Referred to by Microsoft (NASDAQ: MSFT) as “barcodes-on-steroids,” the technology lets users hover their mobile phones over a code, whether in a magazine, on a product package, or on a car, and link to further information.

Read the full story at Enterprise Mobile Today:

Microsoft to Mobile Device Users: ‘Tag, You’re It’

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