Sybase Makes Big Mobile Play

Sybase significantly expanded its mobile portfolio with today’s
announcement that it plans to buy Mobile 365 for approximately $400 million.

With the addition of Mobile 365, Sybase  is laying claim to
being the number one provider of mobile messaging and content delivery.

Mobile 365 delivers mobile data and messaging, premium content, and
value-added services for leading mobile operators, content providers, global
brands, media companies, and financial institutions worldwide. Its blue chip
client list includes Citibank, Yahoo, MSN, AOL, and Sony Pictures.

Based in Chantilly, VA, Mobile 365 is a global provider of mobile
interoperability messaging, including SMS, WAP, MMS, and Instant Messaging.
Sybase is headquartered in Dublin, CA.

At the core of Mobile 365’s offering is an operator-grade network that
the company said is the most extensive, private network for mobile messaging
available. The Mobile 365 delivery network sends more than 3 billion
messages per month and has approximately
700 connections into mobile operators around the world, including Verizon
Wireless, Vodafone, T-Mobile, Cingular, Telefonica, and China Mobile.

“The mobile messaging market in the U.S. alone is expected to grow to
$7.5 billion by 2008,” said John Chen, Sybase chairman, CEO and president, in a
statement. “Getting closer to this exploding mobile market through
carriers is a key extension of our Unwired Enterprise strategy.”

Well known for its database technology, Sybase has been honing its
focus and acquisition strategy
the past few years in the mobile

Last July, Sybase announced the acquisition of mobile software maker Extended Systems for $71.3 million in cash to
improve its plan to let corporate employees tap into their companies’
computers from the road.

The purchase price for Mobile 365 is set forth in the agreement as $425
million cash, but subject to adjustment based on the company’s working
capital when the deal closes, which is expected by the end of the fourth

Following the closing of the transaction, Mobile 365 will operate as Sybase
Mobile 365, a wholly-owned subsidiary. The new subsidiary will be led by
Marty Beard, Sybase’s senior vice president of corporate development and
marketing, who will be named president of Sybase Mobile 365.

“Given Sybase’s leadership in enterprise mobility, this acquisition is a
perfect fit,” said Mike Daniels, Mobile 365 executive chairman. “With Mobile
365’s technology, Sybase can now deliver any mobile message or application
to any handset — anytime, anywhere.”

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