ALC Interactive
recently introduced “EyeStoppers,” a service that allows full-motion video
footage to be converted to standalone graphics files for use on Web pages
that are viewed by any browser, without Java or plug-ins.
According to ALC Interactive, recent tests have indicated that the use of
full-motion video increases clickthrough rates and product sales on a Web
site.
In one such test, a static ad banner for ALCi’s Catalog Request Center
received an average 1.45% click rate, while the banner ad that contained
video received almost double at 2.77%.
U.S. News & World Report tried a similar test and
clickthrough rates were reportedly enhanced by 75%.
EyeStoppers converts video footage into a variation of the GIF format
which is then e-mailed to back to the developer. Various sizes are
available or a specific size may be suggested. Advanced compression
algorithms maintain a small file size in order to reduce download time.
For additional information, or to see the EyeStoppers in action, visit the
EyeStoppers Web site.
