Macromedia,
Inc. announced today that its Macromedia Flash and Shockwave players
will be included in the latest version of America Online Inc., to be distributed on the
AOL 4.0 CD-ROM.
The new marketing and distribution agreement with AOL will allow AOL’s
reported 13 million users to automatically use Flash and Shockwave content
such as games, animated user interfaces, interactive demos, vector-based
Web graphics, and cartoons. This can be accomplished without the need to
download and install a separate ActiveX control or plug-in. AOL’s 4.0
software also enables users to access Macromedia’s entertainment site, Shockrave, that features games, music and
cartoons.
Financial terms of the agreement were not disclosed.
The AOL/Macromedia alliance follows Macromedia’s previous announcement that
the Flash and Shockwave players are included with copies of Windows 98.
In addition, Macromedia also disclosed that Netscape is including the Flash
player with all current versions of its Navigator browser.
Macromedia’s Flash player runs animations that designers create with
the Flash authoring tool. Flash provides compact and fast vector-based
graphics
and animation for the Internet. The free Flash player enables users to
display Flash and Generator content that streams as it downloads from
within a Web browser.
Macromedia’s Shockwave multimedia content is created with Macromedia
Director, currently in version 6.5, with new features such as QuickTime 3
support, PowerPoint integration, and Java applet creation.
“Consumers can experience the best of the Web without any download
headaches, and designers don’t have to worry about
end-user compatibility with the content they create,” said David Mendels, vice
president and co-general manager of Macromedia’s Web Publishing division.
“We’re very pleased to partner with AOL to realize our vision of adding life
to the Web.”
“We are very excited about including the Flash and Shockwave players with
our release of AOL 4.0 on CD-ROMs,” said
David Gang, senior vice president of strategic development at AOL. “With
Macromedia’s players installed, AOL users will be
equipped to experience the excitement of animation and entertainment on the
Web.”
