Application Makes Databases Interactive

Commence Corp., a provider of
e-business solutions for small- and medium-sized businesses, this week released its new Web-based forms solution.

Allure Forms allows organizations to instantly capture
information from their Web sites and link it directly to back-end
databases — extending the functionality of traditional customer relationship management
and other database applications.

The product is designed to intuitively link
an organization’s online forms with its internal business processes,
enabling users to automatically capture and share important customer
information across the organization.

A suite of forms serve a variety of applications, including sales orders,
customer surveys and event
registration. The online forms use ODBC and OLE-DB interfaces to
automatically integrate information with an organization’s database or other
legacy systems.

“To stay competitive, companies must Web-enable
their back-end systems to offer dynamic, top-quality customer
support,” said Larry Caretsky, president of Commence Corp.

“Our product enables organizations to seamlessly link their CRM,
accounting, list server and other database systems with their existing Web
sites, making it easy to interact with their customers
online, for less than the cost of a postage stamp or a phone call.”

The product includes a set of pre-built forms that can be customized with
specific company information such as logos, and immediately posted to the
Web for use. A wizard supports the creation of additional

Using Microsoft Word or any standard HTML editore, any type of
interactive form can be created and
immediately placed on a Web site. No additional programming or
training is necessary.

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