Excite.com Founders Wild Over Wiki

Take a Web application that thinks it’s a developer’s tool, add two Excite.com founders and you have a recipe for a new startup that wants to spread wiki technology to the mainstream.

Joe Kraus and Graham Spencer — two of the original founders of the
Internet search engine — officially launched their new venture “JotSpot”
this week with a mission to support simpler Web-based applications.

CEO Kraus and CTO Spencer said their
vision is to see people use wiki technology in the same way that
workgroups currently use Microsoft Excel to build financial applications —
without the help of programmers.

“Simple Web applications are not simple to build,” Kraus said in a
statement. “We’ve taken the advantages of traditional document-based
wikis — designing as you go and the wiki conforming to a user’s unique work
style rather than the other way around… “We make wikis programmable,
allowing you to layer structured information on top of all the unstructured

Kraus, Spencer and Vice President Ben Lutch, who used to run operations
at Excite, are currently offering samples of the platform as part of an
invitation-only beta program. The company said it has spent the last six
months in customer trials covering a wide range of business environments.

So far the company has raised more than $5 million venture funding. The company is also looking for partners and expanding
its team.

Why Wiki?

From its genesis in 1995 with Ward Cunnigham, wikis have evolved into
text-centered workspaces where groups of people can openly edit documents
through a Web browser. Most wikis have sprouted up organically inside
companies, largely in the hands of technical users.

Using a simple scripting markup, WikiWords, WikiMarkup modes, WYSIWYG,
XHTML, and support for brackets, JotSpot’s technology centers on what the
company calls “Forms,” which define fields such as “text,” “date,” and
“number.” Pages can contain both structured and unstructured text. The Forms
can also mix in different content such as Yahoo! News over RSS, Hoovers data
over the Web and SalesForce.com information via SOAP.

JotSpot said a company going through a hiring process can use its
platform to create a “hiring candidate” page that’s not just free text, but
also contains a pull down menu for ranking the candidate on a scale of 1-5,
another for describing where in the interview process the person is (phone
screen, 1st interview, 2nd interview, etc), and another for collecting the
interview date. Then, create another page that contains a “dashboard” view
of all of the candidates. For example, an automatically generated table of
“all candidates ranked 2 and above who are in their 1st interview.”

Microsoft Word and Microsoft Excel files are automatically indexed for
search. All attachments have the same revision control as any other page in
the JotSpot wiki. The technology also has a “roll back” feature to view any
previous version or for comparing two versions.

The company said every Form in a JotSpot wiki contains an Inbox where
users can “CC:” a wiki page and put it into a central repository. The platform
then lets people create semi-structured applications on top of this data.

“Wikis started out as a simple way to share, organize and search
unstructured information — all the e-mails and documents that fly around an
organization, land in people’s inboxes and get stored away, never to be
found again,” Kraus said.

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