Macromedia Launches Developer Exchange Site

Macromedia, Inc. recently launched Macromedia Exchange for Dreamweaver, a Web
destination for the more than 500,000 developers using Macromedia Dreamweaver.

The site is a feature of the company’s recently launched Macromedia
Membership Center, a centralized location for customer interests and
information.

The Macromedia (MACR) Exchange for Dreamweaver contains more than 100 free downloadable extensions created by developers and third parties designed to
add helpful new features, such as page reformatting, rich media integration,
and e-commerce functionality, to the market-leading Macromedia Dreamweaver.

The Macromedia Exchange site also offers information and discussions
about extending the functionality of Dreamweaver.

Macromedia Exchange for Dreamweaver includes more than 100 extensions on
the site. These extensions were created by Dreamweaver developers and third
parties. Dreamweaver extensions automate tasks such as reformatting tables,
embedding rich media content, adding Macromedia-Shockwave-based chat rooms
to a Web site in minutes, and connecting with popular e-commerce
solutions.

“The Macromedia Exchange will enable the Dreamweaver community to easily
obtain and make use of this proliferation of innovative extensions,” said
Kevin Lynch, Macromedia’s chief technology officer.

Macromedia Exchange for Dreamweaver is a full-featured community site
that aims to enable developers to quickly search for the extensions they want,
participate in discussion threads, receive e-mail updates, and rate and
review the extensions they find, according to a statement released by the
company. “Macromedia Approved” extensions on the site are tested by
Macromedia to ensure they install correctly and behave in a manner familiar
to Dreamweaver users.

Dreamweaver is the market-leading platform for professional Web content
authoring for Macintosh and Windows. It is a critical component of
Macromedia’s Web content life cycle strategy for bringing integrated Web
solutions to the enterprise focused on content authoring, management,
analysis, and personalization. Extensions available on the Macromedia
Exchange for Dreamweaver will provide users with the means to link Dreamweaver to
integrated point solutions addressing the Web Content Lifecycle.