Looking for new distribution channels for its consumer line of anti-virus
software, McAfee.com has inked deals to find customers among users of Morpheus and Blubster peer-to-peer networks.
The Sunnyvale, Calif.-based McAfee said the plan is to
lure new customers by giving away the SecurityCenter
software, which combines a free set of online security tools with access to
McAfee.com’s paid managed security products.
And, with the popular P2P networks emerging as a a
fertile distribution ground for destructive viruses and worms, it
appears to be the perfect place to market anti-virus software.
That’s exactly the thinking of McAfee, which hopes to distribute
SecurityCenter to more than a million new PCs during the third quarter. The
trick is to entice millions of P2P file sharing fans with freebies and
trials to McAfee’s premium services.
McAfee CEO Srivats Sampath said the new initiative would give the company
“access to a distribution channel with millions of potential subscribers.”
In the deal with StreamCast Networks-owned Morpheus, McAfee plans to push
its security services directly from the Morpheus download client. It is set
up to constantly alert Morpheus users about Internet security issues while
downloading or uploading files.
The Morpheus client, which claims more than 100 million downloads, would
distribute the SecurityCenter to users free of charge. While financial
terms of the deal were not released, it is believe to be a straight revenue
share
“We believe that the existence of the SecurityCenter on millions of machines
will be instrumental in helping us to alert users to security issues and
thereby curb the rapid spread of viruses,” Sampath said.
The latest marketing push also includes a deal with Spain’s Blubster
music-only file sharing service. McAfee said the partnership puts its
software before three million users of Blubster.
Terms of the deal call for Blubster to promote SecurityCenter to its users
free of charge both during the installation process and through a special
security “tab” directly accessible from the Blubster client.
Blubster runs a serverless and anonymous p2p network that allows the sharing
of mp3 files over the Internet.
Just like it has done with Morpheus, McAfee’s long-term plan is dangle
freebies to Blubster users and eventually convert them into paying
customers. McAfee’s premium products include VirusScan Online, McAfee.com
Personal Firewall, McAfee.com Privacy Service and McAfee.com SpamKiller.
