24/7 Europe signed a deal with
Microsoft’s MSN to rep for the latter’s Nordic portal network.
The agreement covers the Nordic MSN portals and Hotmail.
Within the Nordic network MSN/Hotmail generates 60 million monthly
impressions, Microsoft said. 24/7 Europe will develop a program for revenue generation through sales of
advertising, sponsorships and partnership solutions for MSN’s entire Nordic
traffic.
“This agreement is a major advancement for our Nordic operations,” said Stein
Lillemoen, Nordic Regional Director, 24/7 Europe. “MSN/Hotmail has an
enormous database of subscribers from which we can offer extremely
sophisticated targeting options.”
24/7 Europe’s operations in Sweden, Norway, Denmark and Finland will work in
conjunction with its international network to provide global sales coverage
for MSN.