[London, ENGLAND] Infrastructure software company
AlterEgo Networks Inc. announced Monday that it can
now serve the whole European market from its London-based
European headquarters, using a scalable backbone from
WorldCom subsidiary UUNET.
The Adaptive Network, as AlterEgo calls its infrastructure,
uses XML data conversion to deliver Web content and applications
to mobile devices such as PDAs, mobile phones, pagers and
information appliances. It claims its approach avoids the
latency and congestion caused by conventional infrastructures.
AlterEgo has already established its business in the
United States, and the latest move is a natural progression,
given the highly developed market for mobile devices in Europe.
The company says it plans “aggressive expansion in Europe,”
adding service clusters and country offices throughout the
continent.
Richard Ling, president and chief executive of AlterEgo
Networks, said Europe not only appreciates the potential
of the wireless Web but also knows the enormous efforts
that must be expended to advance it.
“Enterprises, mobile carriers and content producers will
face mounting challenges as diverse form factors and protocols
infiltrate this market while a rapidly growing subscriber
base threatens to impact future performance and reliability,”
said Ling, summing up some of the serious challenges that
lie ahead.
Ling believes that AlterEgo’s combination of adaptation and
delivery will help to further the early lead Europe has
built within the wireless market. Other observers have warned
that the European lead in wireless technology could disappear
unless the industry is quickly put on a firm commercial footing.
Providing the scalable backbone for Europe’s first
Adaptive Network is WorldCom subsidiary UUNET, which will
house co-located servers at its various data center facilities.
AlterEgo reports that the first implementation has already gone
live at Stockholm, Sweden.