Amazon Acquires Three Web Firms For $645 Million

Burgeoning e-tailer Amazon.com went on a shopping spree, acquiring three e-commerce companies in an
all-stock deal totaling $645 million.

The Seattle giant late Monday purchased three privately held companies, including
Cambridge, Mass.-based e-commerce marketplace Exchange.com, which operates Bibliofind an antiquarian and used
books site
and Musicfile, a site featuring
hard-to-find music and
memorabilia, with 3 million items for sale and auction.

In addition, Amazon is acquiring Accept.com, a Redwood, Calif.-based person-to-person and
business-to-consumer transaction site and San Francisco-based free
advertising-supported Web navigation serviceAlexa Internet.

Amazon said it will acquire all outstanding shares and assume all
outstanding options of the three companies. While the
transactions are subject to shareholder approval, the company expects to
finalize the deals by June 30.

“This is a win for Amazon.com customers because it further increases our
selection of rare and obscure items,” said Jeff Bezos, founder and chief executive officer of
Amazon.com, “and it’s a win for the thousands of independent dealers on
Bibliofind.com and MusicFile.com who will now be able to reach our 8
million experienced online shoppers.”

In a separate announcement, Amazon said it is making a bid to enter the
popular online greeting card business and is launching a line of free e-cards, a service offering more than 800
cards in 45 categories, expected to debut later this week.

The interactive cards are Internet-readable only. Users will be able to
write their own messages and design the cards using a database of hundreds
of illustrations, animations and photographs.

Amazon comes into the e-card field facing competition from established
sites including free, ad revenue-generating player Blue Mountain Arts, of Boulder,
Colo. as well as Hallmark, although its cards aren’t free.

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