Enjoys Soaring Sales in Korea, the world’s largest Internet-based bookstore, saw its sales growing rapidly in Korea.

The company sold a total of 3,087 books, worth 190.97 million won (about US$15,910) in less than two months since it launched sales in Korea in late March, according to Samsung Corp. is selling books in Korea through SIS & Amazon, an online bookshop run by Samsung Corp.

Through the Korean shop, sold 385 books in March and 1,954 books in April. Officials of Samsung anticipate that more than 3,000 books
will be sold in May through the Internet bookshop.

Among the best-selling books in Korea through are The Speed
of Thought
by Bill Gates, which was ranked as the top with 154 books sold,
and Direct from Dell by Michael Dell, which was ranked second with 85

Also, Goldman Sachs by Lisa Endlich was the third best-seller, which
was followed by a guide book for Java technology The Complete Idiot’s Guide
to Java 1.2
by Michael Morrison.

By category, computer-related books accounted for 28 percent of the
sales in Korea by through SIS & Amazon site. Books about
and management constituted 23 percent, while e-commerce books took 18

The officials of Samsung Corp. said that an overwhelming majority of
purchasers of books from are government organizations and
institutes, although the percentage of individual customers is

“’s book sales in Korea are growing at a faster clip than
due largely to customer-oriented marketing efforts, although it started
business in Korea just two months ago through collaboration with us,”
said a
Samsung official. “With such a growth trend, is expected to
nearly 20 percent of the domestic market for imported books by the end
of this

Faced with tough challenges from, Kyobo Book Center, the
largest bookstore controlling about 15 percent of local imported book market,
is on
an alert. It is struggling to sharpen its competitive edge in terms of
price and service.

Kyobo officials claimed that they have secured a price-wise
against by lowering their book delivery cost to US$5. The
bookstore also shortened the time required for delivery from the
15-20 days after receipt of orders to 7-10 days.

“Kyobo has been preparing for the challenge from,” said Park
In-Hwan, president of Kyobo Book Center. “Eventually, customers will
from the competition as both Kyobo and will compete fiercely
offer better service and information.”

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