Among the many customers of AWS is Major League Baseball, which began its 2016 baseball season this week. Appropriately, Bezos provided a baseball analogy for the success that AWS has seen to date: “We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs,” Bezos wrote.
He noted that in baseball there is a restriction – a home run can only score a maximum of four run. In business, there is no such four-run limit.
“In business, every once in a while, when you step up to the plate, you can score 1,000 runs,” Bezos said. “This long-tailed distribution of returns is why it’s important to be bold. Big winners pay for so many experiments.”