AOL Germany Wednesday
introduced its first pure Internet service provider deal for the German
market.
Through its CompuServe brand, AOL
Germany is offering business dial-up services as part of its
CompuServeOffice initiative that makes daytime Internet usage costs more
reasonable.
The new pricing structure offers CSO services starting at DM 1.9 Psg seven
days a week, from 9 a.m. to 6 p.m.
That equates to about $0.008 US per minute, while remaining access time is
charged at 0.048 marks a minute.
Uwe Heddendorp, AOL Germany managing director said of AOL Germany,
introduced the CSO dial-up deal as Germany’s first Internet service that
offers cheaper rates during the day than during evening and nighttime hours.
“CompuServeOffice is targeted at all day-time users, who wish to
strategically and efficiently avail themselves of the Internet’s advantages
in matters of information gathering, service and communications,”
Heddendorp said. “CSO is a perfect addition to AOL Germany’s strategy of
providing made-to-order offers to customers in all market sectors.
As a complement to CSO, J|rgen Rvsger, CompuServe Germany general presented
the newly revamped CompuServe portal, which facilitates time-use of the
Internet access plan.
Subscribers can register for the new offer next Monday, after which they
can use CompuServeOffice Internet access through a single nationwide
dial-up number.
AOL is extending its multi-brand strategy to with the launch of its ISP
services offering offer in the German market. CompuServe has traditionally
been geared more toward business, rather than consumer Internet access.
Heddendorp the divided business strategy works well to promote both brands.
“Our flagship AOL Germany service reaches the broad mass market, which sets
great store by simplicity, abundant communications solutions and
comprehensive content,” Heddendorp said.
Along with the innovative pricing plan, Heddendorp sees CSO’s close
association with the CompuServe portal as a key feature that would further
distinguish CompuServeOffice from its competitors in the ISP market.
“With an incomparable staff, AOL Germany employs Germany’s largest online
editorial office.” Heddendorp said. “CSO users will benefit directly from
this one-of-a-kind expertise.”
Until now, the price policies of many ISPs have forced Internet users to
save their Internet access for non-daytime hours. Additional offers
focusing on daytime services is just what AOL needed to spur the
development business-to-business services in the region.
Rvsger said the German online business community should be permitted to
reap all the benefits that inexpensive Internet access can offer.
“People wishing to efficiently use the Internet as an information resource
and communication medium, should be able to do so when they most need it,
during the day, not at night,” Rvsger said.
He added that the new pricing scheme is available without any additional
telephone, dial-up or basic fees, and without a minimum use requirement.
Rvsger said because CompuServeOffice works with open Internet standards, it
can be accessed with any operating system including Windows, Mac, Linux,
and OS2, as well as a variety of different platforms for wireless devices.
“CSO is designed for efficient Internet use,” Rvsger said. “For people who
want fast, informative and effective access. Such as freelancers who need a
low-cost and solid Internet access that they can use anywhere and at any
time.”
Registered CSO subscribers receive the reduced daytime rate plan, an
@compuserve.de e-mail address, Netscape
Communicator 4.7 browser, and free 20 MB of ebspace for their personal
homepage.
Its initial ad campaign declares that nighttime Internet access is oven in
Germany. “No More Nightshifts!” is CompuServe’s motto for the marketing
campaign surrounding the CSO launch in the German marketplace.
AOL Europe is a joint venture between America
Online, Inc. (AOL)
and German media giant Bertelsmann
AG. The German company announced in March that it planned to sell its
stake in AOL Europe and AOL Australia to America Online.
