Seattle’s Avenue A recently announced a strategic alliance with Dallas-based Luminant Worldwide Corporation.
As part of the collaboration, Avenue A will provide digital media services, including media planning and buying, ad-serving technology and analysis for Luminant clients. In turn, Luminant will provide marketing strategy, creative design and enterprise technology for Avenue A clients seeking those areas of expertise.
According to Avenue A CEO and President Brian McAndrews, the alliance with Luminant symbolizes a powerful new sales and distribution channel for Avenue A.
“This collaboration demonstrates how we can combine our core competencies with those of a partner to offer clients a single source for world-class strategic, creative, technology and analytic capabilities,” says McAndrews.