Hires AOL Exec
named Jill Yablon, formerly Jill Siegel, as vice president of marketing for
the book sales site.

Yablon will be responsible for the direction of’s strategic
marketing efforts and the presence of the Barnes & Noble brand in online

Prior to joining, Yablon was vice president of content and
new business development at Greenhouse Networks, a division of AOL Studios.

Yablon has also held positions at Conde Nast International, Goldman Sachs,
McKinsey and Co., Time Warner, and has done online consulting for Conde Nast,
the Electronic Newsstand and NBC.

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