Snags Domain made a move in the online bookseller space Wednesday by purchasing the coveted domain and trademark.

There was no word on how much (BNBN) paid for the domain, which was bought from Cendant Corp. (CD). The site had previously been a small online book retailer run by Cendant.

Vistors to the URL are met with a welcome by and a link to its homepage. In the future, will be an alias to reach the front door.

“With this purchase, now owns the two URLs most associated with books — and,” said Carl Rosendorf, senior vice president, “We see this agreement with Cendant as a way to provide a superior shopping
experience for’s broad base of book buyers.”

Also as part of the deal, will develop cross-marketing relationships with other Cendant properties including
and, which will become part of the Affiliate Network.

News Around the Web