Br.Hollywood went online this week as an anchor for the AOL/America
Latina entertainment channel for Brazil.
The two companies have signed a multi-year agreement for
content commercialization, in which the Hollywood.com site will have an anchor
position in the entertainment channels in AOL services throughout Latin
America.
Big Entertainment will also launch the Spanish versions of
Hollywood.com, created especially for Argentina and Mexico, together with
the start up of the services of AOL/America Latina in these countries, so
that later they can offer the service to the rest of Latin America.
“As Brazil alone has nearly half of all Internet users in Latin America,
starting Hollywood.com in Brazil was the first obvious step to establish a
dominant presence in the movie and entertainment market over the Internet in
Latin America,” said Mitchell Rubenstein, chairman and CEO of Big
Entertainment. “According to recent studies the Internet user base in Brazil
will be at least four times bigger in the near future, reaching 10 million
people by 2003.”
The Br.hollywood.com site offers the
same content on movies and celebrities that is offered in
Hollywood.com, but is adapted for movie fans in Brazil.