CBS, Medscape Launch Consumer Health Site

CBS Corp. and Medscape Inc. Monday launched CBSMedscape, a new consumer health
site that combines health information with health management tools.

“Our plan is to attract members and visitors by offering a superior
consumer experience, with compelling content, community features and
interactive programs that we believe will increase member and user loyalty,
repeat usage and time spent on our site,” said Paul Sheils, president and
CEO of Medscape Inc. (MSCP).

The new site should be a hearty complement to Medscape.com, which was recently praised
by the New York Times as a “medical goldmine” of trusted Internet health
resources.

CBSMedscape will offer:

  • Authoratative, multi-level content backed by the long-standing
    reputation of Medscape’s professional site, which includes basic and
    advanced articles to browse.

  • Easy-to-use interactive “health manager” tools allowing clients to
    simplify their personal health every day with features for health
    conditions, such as diabetes. A consumer can monitor blood sugar readings, etc.

  • An exchange of health content with CBS News (CBS)
    and on-air references to the new site in CBS News’ healthcare programming,
    where viewers and listeners will be directed to the Medscape-CBS site for
    expanded online content related to the story.

  • Oversight by an editorial board of 20 of the world’s
    leading physicians, clinicians and ethicists.

  • A strategic alliance with America
    Online
    to leverage Medscape’s vast array of high-quality consumer-based
    health information to five AOL (AOL) portals reaching the largest consumer audience in cyberspace.

The Medscape deal is the latest in a series for CBS which has stakes in CBS MarketWatch and Sportsline.com

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