“Our plan is to attract members and visitors by offering a superior
consumer experience, with compelling content, community features and
interactive programs that we believe will increase member and user loyalty,
repeat usage and time spent on our site,” said Paul Sheils, president and
CEO of Medscape Inc. (MSCP).
The new site should be a hearty complement to Medscape.com, which was recently praised
by the New York Times as a “medical goldmine” of trusted Internet health
CBSMedscape will offer:
- Authoratative, multi-level content backed by the long-standing
reputation of Medscape’s professional site, which includes basic and
advanced articles to browse.
- Easy-to-use interactive “health manager” tools allowing clients to
simplify their personal health every day with features for health
conditions, such as diabetes. A consumer can monitor blood sugar readings, etc.
- An exchange of health content with CBS News (CBS)
and on-air references to the new site in CBS News’ healthcare programming,
where viewers and listeners will be directed to the Medscape-CBS site for
expanded online content related to the story.
- Oversight by an editorial board of 20 of the world’s
leading physicians, clinicians and ethicists.
- A strategic alliance with America
Online to leverage Medscape’s vast array of high-quality consumer-based
health information to five AOL (AOL) portals reaching the largest consumer audience in cyberspace.