Chapters, CBC Forge Strategic Alliance

Chapters Online and
the Canadian Broadcasting Corp.’s CBC.CA this week signed a marketing and
co-promotion alliance.

The arrangement makes Chapters Online the prime online book retailer on the
CBC.CA site and is part of both companies’ continuing strategies to expand
their services and encourage interest in Canadian literature.

Visitors to
can link to relevant news articles, book reviews, author interviews, and
book readings featured on CBC.CA’s “Books and Writers” section.

“CBC is widely respected for its literary coverage and teaming with them is
an excellent way to give our customers additional information about their
favorite titles and authors,” said David Hainline, executive vice president,
marketing and merchandising, Chapters Online.

The agreement offers the convenience of online shopping to CBC.CA site
visitors, who can link directly from selected pages of the entertainment
section to the Chapters site where they can then quickly and easily purchase
the titles of their choice.

CBC.CA, with more than 200,000 pages of online content, is an important resource
for Canadians seeking up-to-the-minute headlines and in-depth coverage of
news, entertainment, business, sports, weather, consumer affairs, and more.

By providing immediate updates, background and analysis, with audio and
video, the site showcases CBC’s journalistic ability to provide
up-to-the-minute news headlines and in-depth coverage simultaneously.

The Chapters site features millions of book, music CD, video, DVD, and
software titles as well as consumer electronics from around the world at
Canadian prices and with a unique focus on products of interest to

It offers a secure shopping environment, easy-to-use search tools, and
strong customer service. It also supports the growth of Canada’s e-commerce
industry by operating an extensive affiliate program for Web site owners.

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