chello Takes Broadband Internet Access to Sweden

Broadband Internet access provider
chello has announced
it is taking its service to Sweden.

Its Swedish partner
StjarnTV will make the high-speed service available to
100,000 households on chello.se.


The addition of Sweden to chello’s steadily expanding
territory is a significant step in the broadband supplier’s
planned growth. It is expected that by February 2000,
another 120,000 households in Sweden will have their
cable connections upgraded for access to the chello service.


“The Swedish population is technologically sophisticated,
and PC users here have been early adopters of the Internet,”
said Jon Dissen, director for chello Scandinavia.


“Our entry into this market will enable people here to experience
the Internet at its ultimate, with the content-rich, CD-quality
audio and video multimedia which only broadband connections
can deliver.”


Outside Sweden, chello provides broadband access in Austria, Belgium,
France, the Netherlands and Norway. In all these countries
its service gives users not only the advantage of higher speed
but also round-the-clock access to the Internet for a fixed
fee.


“We are enjoying tremendous success in our existing five
European markets and are therefore delighted to bring our
service to Sweden, one of the most exciting Internet markets
in the world,” said Roger Lynch, chello president and CFO.


“We know that the Swedish public will enjoy the advantages
which broadband Internet brings, not least being connected
to chello’s AORTA network — the largest and fastest broadband
IP network in Europe.”


Among the companies that will be providing news, sports, and
entertainment content for chello in Sweden are Vision, 25 timmar,
Kamera Interaktiv, BOXMAN and SVT 24.


The Swedish service will cost 295 krona per month (around $37).

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