chinadotcom (CHINA) will offer 640 million shares representing 16 percent of hongkong.com,
and will retain 84 percent ownership. In a statement, chinadotcom
said that the proposed listing represents its “support and confidence in the
local financial market and the potential of the Internet and e-commerce
market in Hong Kong.”
The funds from the IPO, which the portal network has forecast to reach a
total of HK$1,062 million (US$136.5 million), will go towards expanding the
network’s infrastructure, buying e-commerce software applications, and
marketing campaigns in Asia, North America and Europe. The fresh financing
will also support chinadotcom’s recent favorite pastimes of partnerships
with and acquisitions of relevant Asia Net companies, as well as the
repayment of loans.
The stock will be priced between HK$1.60 and HK$1.88. 544 million shares
will be available to institutional investors, with a fractional 5 percent to
be released to selected registered subscribers. Four billion shares will be
outstanding after the listing.
“hongkong.com already has a very strong brand presence in the local market,
and the GEM listing will further expand this brand both locally and
globally,” said Peter Yip, chinadotcom’s chief executive officer.
Yip added that the GEM listing will perform in the ‘distribute’ end of its
‘build, distribute, sell’ business strategy mantra. He also said that the
IPO will help hongkong.com attract and retain staff in a competitive job
Lehman Brothers and BNP Prime Peregrine are jointly acting as global
coordinators, sponsors and bookrunners for the listing.
The potential listing has been the object of speculation in Hong Kong for
more than four months ago, when it was first reported that
chinadotcom was weighing a back-door versus a direct GEM board listing.
chinadotcom had hoped for a valuation as high as $1 billion for its premiere
Another inspiration for the listing decision may be chinadotcom’s
observation of the furious investor craze sparked by tom.com’s upcoming IPO.
This upcoming GEM board IPO was oversubscribed 669 times the allotted
amount, and though this figure represents half the 1500 times allotment
projection, it brought investors and Hong Kong police to the streets last
week when applications for the shares first became available.
Advanced payments amounting to HK$5.09 billion (US$39.44 billion) have
already been collected by tom.com, which was founded and rolled out services
just last month. If the hongkong.com listing nears the pace of investor
interest of this latest GEM listing, it could only continue to spur Hong
Kong’s Net stock fever.