Seattle.internet.com has learned that Vancouver, B.C.-based banner advertising network ClickHouse has formed a strategic alliance with Sydney, Australia-based BMCMedia.com through its US operations center in New York.
According to ClickHouse President Edward Kelly, over 20 percent of BMCMedia’s total advertising inventory is generated from overseas Asians living in North America, who view Asia-based websites in cities like Hong Kong or Tokyo. Kelly believes that this presents a great opportunity.
“For example very shortly we will be able to offer a local Vancouver auto dealer advertising inventory that runs on a Hong Kong-based stock site, and is viewed by a local Chinese audience in Vancouver. This
level of geographic and audience targeting is very effective and represents a great example of online advertising technology getting the job done,” says Kelly.