CMGI, Sumitomo In Tie-Up For Japanese Internet Ad Network

CMG Information Services and Sumitomo Corporation announced an alliance to tap into Japan’s burgeoning Internet marketplace via services including interactive advertising and direct marketing.

“This collaboration marks a significant first step in expanding CMG’s
affiliate businesses into the Asian interactive marketplace,” David Wetherell, CEO of CMGI, was quoted as saying in India’s Web Vision.

“We believe this alliance will create a powerful marriage of infrastructure and content serving the Asian Internet community,” added Isao Momota of Sumitomo.

CMGI’s brands include Planet Direct, ADSmart, Engage Technologies, Lycos, and GeoCities.

Sumitomo, the ninth largest global corporation with revenues of approximately $125 billion, is the leading investor in Japan’s top ISP, Internet Initiative Japan (IIJ), and is a co-founder and part owner of the Asian Internet Holding.

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