Seattle.internet.com broke the story last week: That local television station KING TV will be among the first stations nationwide to incorporate digital TV technology into its broadcasts.
Seattle.internet.com was at KING TV’s studios on Monday night to check out a presentation by Digital Convergence (the company behind the technolgy that will allow your television to “talk” to your PC via your computer’s existing sound card).
The end effect, explains Dave Matthews, co-founder of Digital Convergence,is the ability to get in-depth information via your PC about the content you view on the television, without the hassle of navigating through the web.
“If people can’t find what they want in three clicks, they are going to give up,” explains Matthews.
Through a sound cue from your television, CRQ, the Digital Convergence software, automatically pops up corresponding content on your browser, or stores the sites on the Digital Convergence interface.
Officials from KING TV were quick to comment on the benefits Digital Convergence offers to advertisers. Creating a direct link with your image advertising and directing consumers to advertised product-specific pages were among the advantages.
KING TV plans to sell a limited number of enhanced spots daily. The initial limit will be two enhanced spots per half-hour time slot.
The CRQ software will be distributed free of charge. Consumers can expect a soft-launch in early August.