Disney to Acquire Stake in Infoseek

The Walt Disney Co.
today announced an agreement to purchase a 43% stake
in portal player Infoseek Corp. in
exchange for Disney’s ownership position in Starwave and $70 million in cash.

In addition, Disney chairman and CEO Michael D. Eisner said the company
plans to combine its resources with Infoseek and recent acquisition
Starwave to create a new “advanced” portal or Internet start page.
Infoseek has agreed to buy $165
million in advertising on Disney’s networks as part of the deal.

The gateway will non-exclusively feature Internet entities ABC.com,
ABCNEWS.com, Disney.com, Disney’s Blast Online, ESPN.com, as well
the NFL, NBA and NASCAR official league sites.

Under terms of the agreement, Disney is to receive 25.8 million shares of
Infoseek as well as a minority position on the Infoseek board.
In addition, Disney will also purchase stock warrants so that it can acquire a
majority stake in Infoseek over time under certain conditions.

Infoseek will also purchase shares of Starwave that are not owned by
Disney in exchange for Infoseek shares. The newly expanded company plans to
continue operations under the Infoseek name. Finalization of the transaction is subject to shareholder and governmental approval.

On April 30, 1998, Disney exercised its option to acquire Paul G. Allen’s
remaining interest in Seattle-based Starwave which produces Internet sites ABCNEWS.com and ESPN Sportszone. StarWave and its joint
ventures were incorporated into Disney’s Buena Vista Internet Group.

“This agreement stakes out an even more ambitious role for Disney in this promising medium and provides an ideal partnership for the creation
of a new Internet portal service,” said Eisner in a statement announcing the deal. “Through our association with Infoseek, we are now well-positioned to take advantage of the Internet as it evolves into commercial maturity.”

Disney, which claims nine million users, said it will integrate both the management and technology teams of Starwave and Infoseek. The company said it expects to make no major personnel changes related to the deal.

Disney is the second traditional media company to dip into the
Internet portal pool in recent weeks. On June
, NBC announced it purchased a minority stake in minor portal contender
Snap!, which is owned by CNET Inc.

Today’s news may signal the birth of a new trend in which “old” media looks to marry new, as reported in today’s Internet Stock Report.

Earlier rumors this week of a possible Infoseek acquisition caused the company’s stock to surge. In mid-morning NASDAQ trading today, Infoseek (SEEK) was up +2 35/64 to 37 3/64.

News Around the Web