Political pollsters know that the results of any survey rely to great extent on the way that the questions are phrased. It’s a sort of methodological sleight of hand that can enable opponents on either side of an issue to claim that theirs is the position favored by the majority of citizens.
But it’s not just politics — the same tricks can skew the results of any survey, and that may have been at work in the recent findings of a Crowd Science poll, which concluded that BlackBerry users are more likely to abandon their phones in favor of a competitor’s offering, with sizable portions saying they would be likely to switch to an iPhone or Android device.
But were the survey results preordained? Enterprise Mobile Today takes a look.
A survey from a market research firm shows BlackBerry users are the most likely to abandon their phone, while Android and iPhone users are locked in tight, but one analyst has a major bone of contention with the methodology used.
Online market researchers Crowd Science conducted a survey of 1,040 smartphone owners and asked which phone they would purchase “tomorrow.” Nine out of 10 Android and Apple (NASDAQ: AAPL) iPhone users said they “definitely or probably would” stick with their present platform, but 49 percent of BlackBerry owners said they would go with another smartphone, while 39 percent specifically said they definitely or probably would opt for the iPhone, and 34 percent said they’d defect to an Android device.
“These results show that the restlessness of BlackBerry users with their current brand hasn’t just been driven by the allure of iPhone,” Crowd Science CEO John Martin said in a statement. “Rather, Blackberry as a brand just isn’t garnering the loyalty seen with other mobile operating systems.”
