DoubleClick Inc. said news operation Bloomberg signed an ad rep agreement
covering Spain, Japan and Australia.
DoubleClick has established operations in 17 countries and has a global
sales force that sells advertising to 2,400 advertisers worldwide.
“The relationship
with Bloomberg will help meet advertisers’ demand for high quality financial
content in DoubleClick’s key markets,” said Barry Salzman, president of DoubleClick International.
“DoubleClick has an excellent track record of providing Web sites with
technology, marketing and sales tools to be successful online,” said David
Wachtel, publisher of Bloomberg Media. “This type of true value-added service
will allow us to continue to grow our brand abroad.”
New York City-based DoubleClick’s international headquarters is in Dublin and
it maintains offices in Atlanta, Boston, Chicago, Detroit, Dallas, Los
Angeles, San Francisco, San Mateo, Seattle, Amsterdam, Barcelona, Copenhagen,
Dusseldorf, Hamburg, Helsinki, London, Madrid, Milan, Montreal, Munich, Oslo,
Paris, Stockholm, Sydney, Tokyo and Toronto.
Bloomberg’s consumer finance Internet site, Bloomberg.com, claims 136 million page
views for April 1999.