EBay will buy certain assets of Kurant, a Web
storefront software and service provider, the companies said Friday.
The agreement includes StoreSense, Kurant’s flagship product, and any
other advanced software relating to online stores that the company was
working on. In addition to the software, eBay said it also expects to
hire nearly all of Kurant’s team. The online marketplace also said it
would continue to support Kurant’s current customer base.
Financial terms of the all-cash deal were not disclosed. EBay
spokesman Hani Durzy told internetnews.com that the paperwork
should be finalized by the end of March 2005. Incorporated in 1998, San
Francisco-based Kurant is privately held.
EBay first became smitten with Kurant in March 2004 when the two companies
announced the ability to integrate eBay functionality into StoreSense.
They extended their partnership
in December 2004 to accommodate the StoreSense version 5.8 upgrade.
Kurant describes StoreSense as a platform that lets companies add
commerce to an existing Web site or create a sophisticated Web Store. Features
include inventory management, supplier communication and integration
with QuickBooks.
The software is resold to small businesses through more
than 150 of Kurant’s global resellers of financial service
organizations, Web hosting companies and trusted small business
partners, such as Homestead, Website Pros, Hostopia, E-Commerce
Exchange, SerraHost and Bank of America.
Kurant also has joint sales and marketing agreements with Sun
Microsystems through its Cobalt Networks division, Homestead
Technologies, Smart Online and Paymentech.
Version 5.8 boasts new e-mail permission marketing service
integration, improved eBay functionality, fraud protection and shipping
module enhancements.
The Kurant purchase comes on the heels of eBay’s controversial
announcement to increase user fees
for the fourth year in a row.
EBay said it doesn’t expect the Kurant asset acquisition to have a
major impact on its 2005 net revenue and earnings.
Editor’s note: Sean Michael Kerner contributed to this report.
