Excite, MTVi Make Musical Collaboration

Excite Music Wednesday made its debut Wednesday as part of a
collaboration between [email protected] and The MTVi Group.

The new service, in part, addresses the 19 million consumers who will use
the Internet for downloading music by 2002, according to Byron Smith,
executive vice president of consumer broadband services and chief marketing
officer, [email protected]

“Music is key to the online experience and an area where we expect to see
maintained growth in both dial-ups and broadband,” noted Smith. “I believe
that we are building the best marketing vehicle on the Internet for labels
and artists to showcase their music today and in the future.

Through the newly launched music service, users can tune into MTVi’s
properties, which include MTV.com and VH1.com, as well as listen to Internet
radio through Sonicnet.com. Further, fans can check out MTV and VH1 music
videos, tap into music or video reviews, and research data about traditional
or emerging recording artists.

“A Forrester Research report expects that one in four consumers who
download music in 2002 will use a broadband connection,” he added.
“Broadband delivers high-quality music and video that can be personalized.
Many of the [email protected] music services are optimized using a broadband
connection. This is a part of our evolving online music experience.”

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