[email protected] Announces Content Deal

[Sydney, AUSTRALIA] Optus has announced a partnership between it’s new cable Internet service, [email protected], and Internet portal, ninemsn, enabling [email protected] subscribers to view ninemsn content over high-speed broadband cable.

Ninemsn will provide [email protected] with access to Web content and video clips from Channel Nine programs including, National Nine News, A Current Affair, Business Sunday, Sports & Weather, Sunday, 60 Minutes, Footy Show, Good Medicine, Our House and Getaway, while [email protected] will carry ninemsn’s logo and use their Hotmail, search and directories functions.

[email protected] continues to be focused on setting the standards for broadband content in Australia,” said Chris Chapman, chief executive officer of [email protected] Australia. The content agreement with ninemsn is a perfect example of the quality content we are looking to provide to our subscribers. The breadth and depth of ninemsn’s content will undoubtedly be a compelling reason for even more subscribers to sign-up for [email protected]

Delivered over Optus HFC (Hybrid Fibre/Coaxial) cable, [email protected] is an online service that delivers high speed and immediate connection to the Internet, with broadband content. Optus’ broadband services earned AUS $319 million during the last financial year, representing an increase of 105 percent. Australia is a potentially large market for high-speed cable Internet services. Opportunities exist for high-speed Internet services with Australian content like [email protected] believes Steve Vamos, chief executive officer of ninemsn.

“ninemsn is the clear leader in providing online services and content to Australians,” he said.
“Our new relationship with [email protected], along with similar distribution arrangements, will ensure that ninemsn is easily accessible across all mediums, including new and emerging platforms such as high-speed broadband and mobile networks.”

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