Forza Yahoo!

Yahoo! Inc. today
announced the latest addition to its international contingent of sites with the launch of Yahoo! Italy,
a Web guide with localized Italian content.

Yahoo! said its new version covers over 7,000 Web sites in Italian,
segmented into 14 categories, including news–called Yahoo! Notizie (Yahoo!
News–with news feeds provided by partners Ansa, La Gazetta dello Sport OnLine, and Reuters.

Other Italian content includes financial information, including stock quotes from the Milan Stock Exchange, CED Borsa, and Standard and Poor’s, as well as local weather guides, and a people search directory.

This latest launch joins Yahoo!’s growing European network, which includes the UK & Ireland, Germany, France, Sweden, Norway, and Denmark sites.

“Yahoo! Italy offers Italian users the only resource necessary to find
anyone or anything on the Web,” said Fabiola Arredondo, managing director of
European operations at Yahoo! “Yahoo! is committed to providing the Italian
consumer with a broad array of quality Italian content and services from the
Internet, and offering advertisers and merchants a valuable distribution
platform for reaching users.”

Yahoo! Italy said Italian advertisers signed as sponsors for the new service include Cariplo, EF, Ermenegildo Zegna, Fiat, IBM, Lloyd 1885–RAS Group, Lotto, Mall.it, Muller, and Seat/Pagine Gialle.