Fox and Yahoo! inked a marketing deal for the two companies’ respective Latin America services.
The deal includes ads in the Latin American Fox channel and on the Latin American Yahoo! sites, including Yahoo! in Spanish and the recently launched Yahoo! Brasil.
“Yahoo! goes on finding new ways of reaching its audience all around the world,” said Jasmine Kim, international senior marketing manager at Yahoo!.
Both companies will launch a promotion to be presented on TV and on the Web. Yahoo! will also air advertising campaigns on the Fox Channel.
This deal extends the relationship between Yahoo! and News Corp established early this year in the United States.