Freeserve Adds Content LineUp in Preparation for ADSL

ITN and Virgin Records were among the
content businesses hopping on Freeserve‘s bandwagon Monday as it
started down the road to ADSL services.

The original British free ISP said it would enter British Telecom’s ADSL
trials in Manchester and London. In preparation for new services to be added
through ADSL adoption, Freeserve (FREE)
signed on 20 content providers.

ITN will provide news, Virgin Records will broadcast videos and live concert
webcasts, will offer MP3 and multimedia downloads, @Jakarta
will hawk its game downloads, and Music Choice will provide digital radio
and interviews.

Test participants will receive a permanent connection which registers speeds
up to 512 Kbps at a monthly fee of &3163;49.99.

“The ADSL trial reinforces our position at the forefront of Internet service
provision,” said John Pluthero, Freeserve’s chief executive. “ADSL will form
an essential element of our broadband proposition as we gear up to provide
Freeserve customers with high speed access to rich content from the summer.”

As of last month, Freeserve registered 1.675 million active accounts.

Freeserve today also announced a deal with DPEC to offer online training
courses for consumers and small businesses. It will join as an affiliate to
the DPEC WebShare Partner Program.

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