Google Backs Down From Verizon Nexus One

Google made waves when it launched an Android-based phone under its own brand name. Now, and despite its positive reception by industry watchers, plans for the Google Nexus One to make its way to Verizon Wireless have hit a snag.

Instead of promoting the Nexus One for Verizon, Google has now opted to talk up the HTC Incredible, another Android-based smartphone. Is it a step back, or something entirely different?

With Google’s strategy behind the Nexus One already a much-discussed question, what do the latest developments mean for the search leader’s plans in mobile? Enterprise Mobile Today takes a look.

Google has quietly canceled plans to release a Verizon version of its Nexus One phone and is instead steering customers toward the HTC Incredible, a phone described as a “Nexus One on steroids” by one analyst. As a result, industry watchers are weighing the news and what it means for the search giant’s foray into marketing its own smartphones.

Customers visiting the Nexus One shopping page recently began seeing a change in its text, which had previously stated that the Verizon Nexus One was coming soon, but now reads: “For Verizon’s network, you can buy the Droid Incredible by HTC, a powerful Android phone and similarly feature-packed cousin of the Nexus One.”

Read the full story at Enterprise Mobile Today:

Google Nixes Verizon Edition of Nexus One

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