Heineken Brand Snares Unusual Online Advertising Space

Just when you thought all the hot advertising spaces were being sold, Planet Internet, a Dutch portal, on
Friday booked a campaign for Murphy‘s
beer on its 404 Error pages.

When visitors to the Planet Internet site get a 404 Error, after typing in
a wrong address or clicking on a dead-end link, they’ll go to a page with a
big red advertisement for Murphy’s Irish beer. It promises them a free beer
and a chance to win a trip to Ireland if they click.

The ad is part of the “Murphy’s Law” campaign for Murphy Irish Red in the
Netherlands. The campaign’s tagline is, “Murphy’s Irish Red — it’s not as
tough as you think.”

The campaign runs through the end of May. Murphy’s is one of the three
corporate brands from Dutch brewer Heineken NV.

News Around the Web