HP Takes More Photos

Computer giant HP announced Tuesday it agreed to purchase
bilderservice.de GmbH, the owner and operator of Pixaco, which is a leading online photo services and products site in Europe.

The deal marks the second time in less than a year that the Palo Alto,
Calif.-based HP has moved into the online photo service space.

In March, HP acquired San Francisco-based Snapfish, which has 20 million registered
users in the United States and the United Kingdom and expects to add up to 1
million new users every month, according to HP.

“Together, Snapfish and Pixaco have the experience and scope to provide a
world-class online photo experience that will uniquely meet the needs of
consumers in Europe,” said Ben Nelson, vice president and general manager of Snapfish, Digital Photography and
Entertainment, in a statement.

The acquisition also is expected to increase the firm’s growth of
Internet-to-retail digital photography services in Europe, the company said.

Like Snapfish, in addition to its free online photo sharing, Pixaco provides
photo storage and management, free editing tools and software, as well as online
print ordering.

HP operates photo services for more than two-dozen leading retailers,
ISPs and consumer brands in both the U.S. and United
Kingdom, and it expects to align with similar partners throughout Europe,
according to the company.

Pixaco, which was established in 2003 by bilderservice.de, has customers in
11 different European countries.

“With this move, Europeans will now be exposed to a whole new level of
digital photography services in addition to the best-value offering that
they have come to expect from Pixaco,” Karsten Schneider, CEO and founder, bilderservice.de GmbH, said in a statement.

The financial terms of the deal were not disclosed.

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