Insurance Site: More than the Price is Right

[Toronto, CANADA] has
added new comparison features to its Web site, making it the first
resource in Canada where visitors can compare automobile insurance
companies on more factors than just the price of the policy.

Launched in October 1999, is Canada’s first and only
full-service, online insurance marketplace.

Users can quickly access insurance information and compare auto,
life, and property insurance quotes online from a variety of Canada’s
leading insurance providers.

The new comparison chart in the auto Quotemaker ranks
insurance companies in order of the best price, but also lists each
company’s rating for financial strength and stability, and its claims
rating, indicating customer satisfaction levels.

The chart also includes each company’s distribution methods, claims
service hours, business hours and accepted payment types.

“We made these changes because we know there is more to choosing an
insurance provider than just looking at the bottom line,” said
Gregory Ellis, Co-founder of

Ellis said that price is usually first on people’s lists of things to
compare, but if the rates between companies differ only slightly,
people need more information about the company before making a

“We want to give our users the added information they need to help
them make an educated insurance decision. There are no other
resources in Canada that give as comprehensive an overview of the
insurance market as,” said Ellis.

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