ISDEX & Market Moves
|08-Jan-98||% change||point change|
|ISDEX Geo. Avg.||101.79||0.26%||0.26|
As we’ve said for more than two years now (how times flies!) Yahoo, Excite and Lycos may very well be poised to become the “networks” of the Internet era. “ABC, NBC and CBS,” if you will. Only much more powerful because of interaction and personalization that the broadcasters can only dream of.
If 15% use Sportsline.com regularly that’s 10.8 million users. AOL just sold 10 million reach to Tel-Save for $100 million. What could a CBS TV, Sportsline.com combo fetch in a package deal that’s cross media? How about an advertiser/marketer wanting TV-Web reach in one go? Even AOL doesn’t have that much leverage. Benchmark for marketers: to reach Web users it’ll cost about $10 a head. That’s cheap.