Both Apple and AT&T’s online sites were inundated to the point of failure as more than 600,000 iPhone 4 orders overwhelmed both companies’ servers.
As Enterprise Mobile Today discovered, the unprecedented demand for Apple’s latest must-have device resulted in a complete sellout of the company’s first run.
Apple issued a statement on the problems, saying, “It was the largest number of preorders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration.”
“We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.”
Another launch day for iPhone preorders, another day of blockbuster sales — and server failures.
As with previous presale events for new editions of the popular smartphone, the opening of preorders for the new iPhone 4 on Monday proved a mixed bag for Apple (NASDAQ: AAPL) and AT&T, the company’s exclusive U.S. carrier. While preorders for the iPhone 4 sold out — to the tune of 600,000 preorders in one day, according to Apple — server glitches and failures hampered the process for many would-be iPhone owners. AT&T (NYSE: T) also faced accusations of accidentally revealing customer information.